Tuesday, September 22, 2009

Business Basics

Business or enterprise is an activity that aims to create a value or benefit in the form of goods and services in hopes of providing benefits to ensure the environment. Business Basics is:

Value or benefit from the user perspective:

a] Form Utility: the benefits that arise due to changes in shape.
Example: When the fabric was changed to suit, value or benefit will rise.

b] Place Utility: the value that comes from a place in desperate need of a particular item.
Example: air-conditioned car sold in more tropical regions than in cold.

c] Time Utility: changes in the value or benefit of goods related to time.
Example: The umbrella during the rainy season is more valuable than in the summer.

d] Possesion Utility: the value of goods will be higher if there is evidence ownership legitimate goods.
Example: Motor with ownership letters that can legally be sold more expensive than the motor without the letters.

Business as as an organization. Organization is a system consisting of various subsystems and is part of another system.

Business activities as an organization:
a] production: the creation of goods and services.
b] Finance: activities for the funds needed to carry out commercial activities.
c] Marketing: Activities to inform you of goods and services, identify customer's desires.
d] The management of human resources (HR): activities for labor and increase capacity.

Business environment:
-Environment internal (direct impact to business activities): the government, competitors, customers, trade associations, suppliers and unions.

-Environment external (indirect impact on business activity): the international, economic, social and political culture.

If a company faces various pressures from various elem then he is in a complex environment.

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